Free tool
Email template generator
Generate beautiful testimonial collection email templates. Choose your audience and style — get a ready-to-send HTML email. Free, no account needed.
Tips for email collection campaigns
Personalise the subject line
Emails with the recipient's name in the subject line have higher open rates. Keep it friendly and specific to your relationship.
Keep the ask short
A testimonial request email should take less than 30 seconds to read. Long emails get ignored — short ones get replies.
Make it easy to say yes
Include a one-click link to your collection page. The fewer steps between opening the email and leaving a review, the better.
Send at the right time
Tuesday through Thursday mornings tend to have the best open and reply rates for testimonial requests. Avoid weekends and Monday mornings.