Testimonial request email templates (copy-paste ready)
The hardest part of getting testimonials is asking. Use these templates to make it easy. Replace the bracketed placeholders, paste into your email or DM, and send.
Quick tips for better responses
Personalise the first line
"I remember when you said…" beats any generic opening. Even one sentence of personalisation doubles response rates.
Make it easy
Give them a single link. Tell them it takes 2 minutes. Remove every barrier.
Offer a video option
Some people prefer talking over typing. Offer both and let them choose.
Follow up once
A single polite follow-up 3–5 days later can double your response rate. Don't follow up more than twice.
Friendly customer email
Send 2–3 weeks after purchase or project completion
Subject: Quick question about your experience with [Product]
Hi [Name], I hope you're doing well! I was wondering — how has [Product] been working for you? If you've had a positive experience, would you be willing to share a quick testimonial? A few sentences is all it takes, and it helps others understand what it's really like to work with us. Here's the link: [collection link] It takes about 2 minutes. Thank you so much — I really appreciate it. Best, [Your Name]
Post-purchase email (automated)
Triggered 30 days after purchase
Subject: How was your first month with [Product]?
Hi [Name], It's been about a month since you started using [Product] — we'd love to hear how it's going. If you're enjoying it, would you mind leaving a brief testimonial? Your words will help other customers decide if [Product] is right for them. Share your feedback here: [collection link] Thanks for being part of our community! The [Company] Team
Formal business request
B2B / enterprise clients after successful delivery
Subject: Testimonial request — [Company/Project Name]
Dear [Name], Thank you for your continued partnership. We value your perspective and would be honored to feature a testimonial from you on our website. If you're willing, please share a few words about your experience working with us via the link below: [collection link] We'll review it before publishing. Thank you for your time and support. Sincerely, [Your Name] [Company Name]
Short follow-up (reminder)
3–5 days after initial request with no response
Subject: Quick follow-up: testimonial request
Hi [Name], Just a gentle reminder about my previous message — no pressure at all, but if you have a moment, your testimonial would mean a lot to us. Here's the link again: [collection link] Thanks so much! [Your Name]
Social media DM template
For warm leads and engaged followers
Hey [Name]! Really glad you're enjoying [Product]. Would you be open to leaving a quick testimonial? Takes 2 minutes: [collection link] Even a sentence or two would be amazing. 🙏
Video testimonial request
For your most enthusiastic customers
Subject: Would you record a quick video testimonial?
Hi [Name], I hope you're having a great week! I'm reaching out because your enthusiasm for [Product] really stood out to us. Would you be willing to record a short video testimonial? It can be 30 seconds or less — just tell us what you love about [Product] and why you'd recommend it. No need to prepare anything. Here's the link to record: [collection link] A video testimonial carries so much more weight than text. Thank you for considering it! Best, [Your Name]
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