How to add testimonials to emails
Embed social proof in your email signature, newsletter, or campaign. Whether you use Mailchimp, ConvertKit, Gmail, or Outlook, Vouchnest makes it easy to share testimonials without cluttering your layout.
The universal snippet
This works inside any email builder that supports custom HTML. Replace YOUR_SPACE_IDwith your space ID from your Vouchnest dashboard and paste the snippet where you want the wall to appear.
HTML snippet
<script src="https://cdn.vouchnest.com/widget.js" data-space-id="YOUR_SPACE_ID" async></script> <div id="vouchnest-wall"></div>
Fallback ready
Most email clients block JavaScript. Use a linked image or plain text link alongside the snippet for maximum compatibility.
Self-updating
Approve a testimonial in your dashboard — it appears everywhere you've embedded the wall. No manual resends needed.
Responsive
The hosted wall link works on any device. Email recipients see a clean, mobile-friendly page when they click through.
No code? Use the hosted wall page
Every Vouchnest space gets a hosted wall page at vouchnest.com/wall/your-space-slug. Link to it from your email signature or campaign body. No HTML embedding needed — just paste the URL. It’s fully public, updates automatically, and works as a click-through destination.
Platform-by-platform instructions
Email signature HTML
- 1Open your email client signature settings (Gmail: Settings > Signature; Outlook: File > Signature).
- 2Create a new signature and use the HTML editor or paste rich text from a formatted source.
- 3Copy your Vouchnest hosted wall link from your dashboard: vouchnest.com/wall/your-space-slug.
- 4Insert a clickable link or branded button in your signature pointing to the hosted wall.
- 5Save the signature — every email you send now includes a live link to your testimonials.
Mailchimp campaign
- 1In Mailchimp, create or edit a campaign and click the 'Code Your Own' or 'HTML' option in the email builder.
- 2Place your cursor where you want the testimonial wall and add an HTML block from the toolbox.
- 3Paste the Vouchnest snippet into the HTML block — replace YOUR_SPACE_ID with your actual space ID.
- 4For clients that block JavaScript, include a linked image fallback or a plain text link to the hosted wall.
- 5Send a test email to verify rendering, then launch your campaign.
ConvertKit broadcast
- 1Log into ConvertKit and open the 'Broadcasts' section, then create a new broadcast.
- 2In the email editor, switch to the 'HTML' code view (or insert a 'Code' block).
- 3Paste the Vouchnest embed snippet where you want testimonials to appear.
- 4Since many email clients strip JavaScript, add a linked screenshot of your wall as a fallback image.
- 5Preview and send a test broadcast to confirm it renders correctly across major clients.
Gmail signature
- 1Open Gmail, click the gear icon > 'See all settings' > 'General' > 'Signature'.
- 2Create a new signature and compose the content with your name, title, and company.
- 3Insert a link to your Vouchnest hosted wall page — use short text like 'See what our customers say'.
- 4Style the link or add a small HTML table for a more polished signature layout.
- 5Scroll to the bottom and click 'Save Changes'. Your signature now includes your testimonials link.
Outlook signature
- 1In Outlook, go to File > Options > Mail > Signatures and click 'New' to create a signature.
- 2Use the signature editor to add your contact details and company info.
- 3Insert a hyperlink to your Vouchnest hosted wall page using the 'Link' or 'Hyperlink' button.
- 4For a richer look, paste the Vouchnest embed snippet into the HTML source editor (Outlook desktop only).
- 5Set this signature as the default for new messages and replies, then click 'OK' to save.
Frequently asked questions
Can I embed video testimonial in email?+
Most email clients do not support embedded video playback. Instead, include a static image thumbnail linked to your Vouchnest hosted wall where the video plays. This gives recipients a visual preview while keeping the email lightweight.
Will images show up in the testimonial wall inside email?+
Images may be blocked by default in many email clients. Use the hosted wall link as a fallback — recipients click through to see the full testimonial wall with all images and videos rendered natively.
Will embedding the snippet trigger spam filters?+
The Vouchnest snippet alone won't trigger spam filters. However, avoid excessive JavaScript or external script calls. For best deliverability, stick to plain text links or linked images pointing to your hosted wall page.
Can I track clicks on testimonial links in email?+
Yes. Use your email platform's built-in link tracking (Mailchimp, ConvertKit, etc.) on the hosted wall URL. You can also use UTM parameters on the link to measure traffic in Google Analytics.
What is the best format for testimonials in email?+
A linked text snippet or a branded button pointing to your hosted wall page works best. Email HTML with JavaScript is unreliable — the hosted wall URL is the most universal and deliverability-friendly format.
Add social proof to every email you send
Create a free Vouchnest space, collect a few testimonials, and share your hosted wall link in your email signature or next campaign. No credit card required.See all platforms.
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