Add testimonials to ActiveCampaign
ActiveCampaign is a powerful marketing automation platform. Embedding testimonials in your emails, landing pages, and automations can significantly boost conversions. Here’s how to do it.
ActiveCampaign Custom HTML email
ActiveCampaign’s email builder supports custom HTML blocks, making it straightforward to embed testimonial widgets from Vouchnest.
Copy your testimonial embed code
In your <Link href="/" className="ink-underline font-semibold">Vouchnest</Link> dashboard, select a testimonial and copy the embed snippet (iframe or JavaScript).
Create a custom HTML block in ActiveCampaign
In the email designer, drag a "Custom HTML" block onto your canvas and paste the Vouchnest embed code. Adjust width and height as needed.
Preview and test
Send a test email to yourself and verify the testimonial renders correctly across desktop and mobile. Email client support varies — test widely.
ActiveCampaign Landing page
ActiveCampaign includes a built-in landing page builder. Adding testimonials to your landing pages can lift conversion rates significantly.
Use the Custom Code section
In the landing page builder, add a "Custom Code" section and paste your Vouchnest embed. This works for both text and video testimonials.
Embed video testimonials for impact
Video testimonials on landing pages can increase conversions by 30–50%. Use the Vouchnest video embed and place it above the fold for maximum effect.
A/B test testimonial placement
ActiveCampaign's landing page builder supports A/B testing. Compare a page with testimonials in the hero vs. below the form to find the winning layout.
ActiveCampaign Form
ActiveCampaign forms can be embedded on any website. Adding a testimonial next to your form builds trust and encourages submissions.
Use a testimonial as form social proof
Place a short quote beside your form with a "Read more" link. This reassures visitors that others have had a positive experience before they submit.
Embed testimonial above the form
Add a testimonial carousel or a single featured quote above your ActiveCampaign form using a custom code section on your site.
Show different testimonials for different forms
Match the testimonial to the form's context. A pricing page form should show a testimonial about ROI; a newsletter form can show one about content quality.
ActiveCampaign Automation
ActiveCampaign automations let you send behaviour-triggered emails. Adding testimonials to specific automation steps can accelerate conversions.
Post-purchase automation
Add a testimonial to the email sent 7 days after purchase. It reinforces the buyer's decision and can increase repeat purchases.
Abandoned cart automation
Include a testimonial about product quality or customer satisfaction in your abandoned cart sequence. Social proof can tip the scales.
Lead scoring automation
When a lead crosses a score threshold, trigger an email with a testimonial that matches their industry or use case. Personalised social proof converts better.
ActiveCampaign Site tracking
ActiveCampaign's site tracking feature lets you show personalised content based on visitor behaviour. You can serve testimonials to visitors who have shown high intent.
Show testimonials to repeat visitors
Use site tracking to identify visitors who have been to your site 3+ times. Show them a testimonial carousel focused on ROI or results.
Personalise testimonials by segment
If you know a visitor's industry or role, show a testimonial from a similar customer. Personalised social proof is dramatically more effective.
Frequently asked questions
Does ActiveCampaign support HTML embeds in email?+
ActiveCampaign supports custom HTML blocks in its email builder, but email client support for JavaScript embeds is limited. Use simple HTML (like an iframe) for testimonials in emails. For richer embeds, link to a landing page instead.
Will it render in all email clients?+
Not all email clients render iframes or custom HTML consistently. Test your testimonial embed in Gmail, Outlook, Apple Mail, and mobile clients. Vouchnest generates email-friendly embed code that works in most modern email clients.
Can I add video testimonials?+
Yes, but video in email is tricky. Most email clients block video autoplay. We recommend using a testimonial thumbnail image that links to the video on your landing page rather than embedding the video directly.
Does it work with ActiveCampaign automations?+
Yes. You can include testimonial embeds in any email or landing page step within your automations. Use dynamic content to show different testimonials based on the contact's segment or behaviour.
Is it mobile responsive?+
Vouchnest embed code is designed to be responsive. Always test on mobile devices before sending. The testimonial layout should stack vertically on smaller screens.
Ready to embed in ActiveCampaign?
Collect testimonials with Vouchnest and embed them across your ActiveCampaign emails, landing pages, and automations in minutes. No credit card required.
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